Adrian Steel unveils revolutionary truck solutions at WTW24


Adrian Steel introduced an innovative lineup of truck solutions during Work Truck Week. Celebrating its 70th anniversary in 2023, Adrian Steel has embarked on a journey to extend its expertise into the commercial pickup upfitting sector, with the experience and success of their history in cargo vans.

A New Era for Commercial Pickup Upfitting
Since 2022, Adrian Steel has been focused on transforming the commercial pickup upfitting landscape, leveraging its strong foundation in the cargo management van solutions sector. Through extensive market research and valuable insights from discussions with employees, fleet customers, and distributors, we've identified unique needs across different vocations and set out to address them comprehensively.

Adrian Steel’s innovation-led efforts in 2023 have culminated in the launch of unparalleled upfitting solutions that set a new standard in the industry. Comprised of multiple products manufactured by one company. These offerings are tailored to meet the diverse requirements of both commercial and fleet customers, embodying their commitment to a 'No boundaries' philosophy.

Integrated Truck Solutions - A Comprehensive Approach
Jeff Warnecke, V.P. of Sales at Adrian Steel, shared the exciting developments in truck solutions, emphasizing the company's dedication to providing key components for a complete pickup truck upfit:
  • Modular Truck Cap: The cap features an all-aluminum modular design, making it easier to ship, stock, and protect from the elements. Its modular nature allows for easy replacement of individual panels, offering unparalleled flexibility and customization options.
  • Ladder Rack: The Profile Series ladder rack, introduced last year, offers great versatility, ergonomics, and ease of installation, ensuring that ladders are transported securely and without damage.
  • Cargo Slide: With the acquisition of Extendobed in June 2023, Adrian Steel has solidified its offering in cargo management. Extendobed's EBL1272 model features 110% extension and a 1200lb weight capacity, accommodating unevenly distributed weight, a capability unmatched by competitors.
  • Shelving Solutions: Tailored to enhance the utility of the cargo slide and cap, Adrian Steel's shelving solutions offer integrated and customizable storage options for tools and consumables.

A Symphony of Innovation and Efficiency
Designed with intent and industry leading lead times, Adrian Steel's Integrated Truck Solution is underpinned by a warranty from a single company, ensuring reliability and peace of mind for its users. This solution stands as a testament to Adrian Steel's commitment to innovation, quality, and customer satisfaction.

It Starts at the Top: Adrian Steel Modular Truck Cap
The modular truck cap, the centerpiece of Adrian Steel's new offerings, boasts several industry-leading features:

  • All Aluminum Modular Architecture: Enhanced flexibility in ordering and replacing panels, along with customization options for toolboxes, ladder racks, and electronics.
  • Best in Class Design Elements: Offers 30% more square footage of cargo access, weather and dust resistance, and bodyside integrity, thanks to its .08 aluminum construction.
  • Efficiency and Customization: Offering seamless ladder rack installation, toolbox additions at any time, and a flat panel design for easy graphics application.  

Leading the Market with Unmatched Lead Times
Adrian Steel stands out not only for its innovative design but also for its industry-best lead times, ensuring that customers maximize their time on the job. The solution is launching with the F150 and Silverado/Sierra with 6.5ft box, with plans to expand offerings to all key full-size and midsize commercial pickups throughout the balance of 2024.

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