Ranger Design unveils new pick-up truck utility system at WTW24

3/6/24

Ranger Design is showcasing prototypes of its latest pick-up truck utility system during Work Truck Week 2024. Launching through Ranger Design’s distributor network and completely manufactured in-house by the Ranger Design team, an initial product offering of rack and toolboxes is slated to be available fall 2024. The system’s cap, touted as the only one on the market fully integrating with a heavy-duty utility rack, is scheduled for release in the second quarter of 2025, with additional products to follow later in the year.

“Our company was founded by tradespeople, individuals who understand that organization and efficiency are crucial aspects of the job,” said Ron Cowie, Ranger Design Chief Executive Officer. “For over 35 years, we have brought pragmatic innovation, unparalleled customer service, and unbeatable lead times to van professionals. Recently, we have observed that mobile tradespeople are increasingly opting for pick-up trucks as their vehicle of choice. In this market, there is currently no fully compatible truck utility system. With this product line launch, we aim to streamline the lives of tradespeople, distributors, and installers by providing a true one-stop shop for pick-up truck professionals.”

“For months, we have heard from many industry players that a primary challenge for tradespeople looking to upfit their work trucks is the absence of a complete utility solution. With this new product line, we propose a real system that works seamlessly together, is easy to install, and ensures complete security for work truck professionals.”

The industry, along with Ranger Design’s key partners and distributors, are able to see the rack and toolboxes installed on a pick-up truck, along with the cap in a unique Mixed Reality experience, at booth 953 at Work Truck Week 2024.

For this new product line, clients and partners can expect rapid lead times, reliability, and customer service that has made Ranger Design the first choice for tradespeople and upfitters.

Ranger Design also continues to innovate on the van equipment side, introducing a new floor and mounting platform for Brightdrop, positioning its product line for the rapidly expanding market of electric vehicles. These new releases allow for maximized payload of EV vehicles and customized placement of upfit product, tailored for the needs of end users and with a quicker, easier install, while offering the same heavy-duty quality and durability that has made Ranger Design’s reputation for over 35 years.

For more information, visit rangerdesign.com.