The Shyft Group showcases innovation and customer-centric solutions at WTW24


Leveraging a broad spectrum of advanced work truck solutions, The Shyft Group, Inc. highlighted its industry leadership and integrated brand strengths during WTW24. Showcasing the latest in innovations and customer-centric solutions, the company aims to meet the evolving needs of diverse business sectors with cutting-edge vehicle designs and functionalities.

“We’re highlighting the unique strengths of seven of our nine brands while promoting collaboration and customer-sharing strategies among those brands. This synergy ensures specialized, customer-focused solutions and leans into the collective expertise of our diverse brand portfolio,” said Shyft CEO John Dunn. “Our consultative Work-Driven Design® approach means that work trucks for every vocation — from construction to carpentry and plumbing to service maintenance — are engineered around customer input and the real needs specific to their business.”

The Shyft Group's exhibit reflected its commitment to delivering value-driven, customer-focused work truck solutions.

  • Utilimaster: Showcasing the Rapid Driver Cooling System™ for increased driver comfort, safety and productivity with interactive display and a new model design for the Aeromaster® Walk-In Van, including rivet-less sidewalls.
  • Blue Arc EV Solutions: Highlighting the all-electric commercial-grade Blue Arc™ truck with a 200-mile plus range, leading the shift towards sustainable transportation.
  • Royal Truck Body: Featuring the new XP Service Body with endurance coating for extreme weather resilience.
  • DuraMag: Presenting the adaptable Canopy Body, designed for comprehensive fleet solutions.
  • Magnum: Showcasing the robust Commander Headache Rack; a new, versatile Toolbox for enhanced storage and organization; and a new customer-centric website.
  • Builtmore: The Shyft Group's Builtmore and Utilimaster brands introduce the Isuzu Fast Build Program to meet the increasing demand for work-ready chassis and bodies. This program offers turnkey products with quick availability and competitive pricing, providing a streamlined solution for work truck needs.
  • Strobes-R-Us: Demonstrating the Work Ready Package streamlines vehicle configuration with an easy to install bumper-to-bumper lighting system for efficiency and customization.

In addition, The Shyft Group, Inc., the North American leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets, shared it was selected to join the Ford Pro™ Upfitter program, created to provide a seamless end-to-end experience for mutual customers. This designation underscores Shyft’s coast-to-coast footprint and reinforces the importance of the collective expertise of Shyft’s diverse brand portfolio, promoting cross-brand synergies that drive specialized, customer-focused solutions.

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