Press conference and media schedule

Dozens of companies launch new trucks, components and equipment during Work Truck Week. 

Be there when the silk is pulled. The official Work Truck Week 2023 press conference and media schedule is below. Media are encouraged to attend all press conferences. For a complete event schedule, visit

Download PDF version.

Note that many press conferences are open to media only – apply for media credentials.

Monday, March 6

1–5 p.m. Work Truck Week (WTW) Pressroom (and media registration) open, Room 243
Beverages available. Hosted by Ford Pro. Editorial media only.

Tuesday, March 7

7:30 a.m.–6:30 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Hosted by Ford Pro. Editorial media only.

7:30 a.m.–5 p.m. Green Truck Summit Pressroom (and media registration) open, JW Marriott Indianapolis, Room 313
Beverages available. Editorial media only.

5:30–5:55 p.m. Ford Pro Press Conference, Booth 2301
Ford Pro expands one-stop-shop announcing latest news on next-gen EV products and services. Media badge or invitation required.

Wednesday, March 8

7:30 a.m.–6 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Hosted by Ford Pro. Editorial media only.

8 a.m. Exhibit hall and New Exhibitor Pavilion early media entry

8:30–8:55 a.m. Bosch Press Conference, Booth N14
Fleet Store – A top destination for fleet management solutions.

9–9:25 a.m. Isuzu Commercial Truck of America Press Conference, Booth 1101
All-new cab for the LCF market with the introduction of an all-electric Class 5 N-Series along with the launch of a Class 5 N-Series gas truck. Media badge or invitation required.

9:30–9:55 a.m. Morgan Olson Press Conference, Booth 901
Morgan Olson and Canada Post are pleased to reveal the next generation mail delivery truck and share details for the future uses of this innovative work truck.

10–10:25 a.m. Ram Commercial Press Conference, Booth 5101
The Ram Commercial brand will provide updates and the latest news on commercial products and services.

10:30–10:55 a.m. Workhorse Press Conference, Booth 5541
Get a first look at Workhorse’s W56, an all-electric, Class 5/6 work truck debuting at Work Truck Week and ready for delivery in fall 2023. 

11 a.m.–3:30 p.m. Work Truck Week Ride & Drive, Outside
Open to all attendees.

11–11:25 a.m. Mack Trucks Press Conference, Booth 3223
Mack Trucks will announce new product news.

11:30–11:55 a.m. Hino Trucks Press Conference, Booth 1701

noon–12:25 p.m. The Knapheide Manufacturing Company Press Conference, Booth 2001
Celebrating 175 years in business, Knapheide is proud to display a line-up of heritage vehicles that help portray the compelling story of their history.

12:40–1:10 p.m. JB Poindexter & Co. Inc. Press Conference, Booth 801
JB Poindexter & Co.'s (JBPCO) market-leading businesses, including Morgan Truck Body, Morgan Olson, Reading Truck, EAVX, Masterack and Leer, will hold a joint press conference to announce several new innovations in work trucks.

1:15–1:40 p.m. CARR Press Conference, Booth 649
Swing Down Step by CARR, innovation that makes every step a safe one.

1:45–2:10 p.m. VMAC – Vehicle Mounted Air Compressors Press Conference, Booth 743
VMAC's three new compressed air and multi-power innovations solve common challenges facing the work truck industry today!

2:15–2:40 p.m. Bollinger Motors Press Conference, Booth 1833
Best in Class 4–6 commercial all-electric truck.

2:45–3:10 p.m. Shyft Group Press Conference, Booths 2921/2927
The Shyft Group and its dynamic family of brands have created unique cross-brand synergies to innovate and deliver new ideas and value to the work truck market come hear about the company's latest developments, including the launch of a new Blue Arc EV Solutions product.

3:15–3:40 p.m. Parker Chelsea Press Conference, Booth 3711
Parker Chelsea announces new electric Power Take-Off (ePTO), revolutionizing the work truck industry with a compact design that offers simplified installation and optimized efficiency.

3:45–4:10 p.m. Safe Fleet Press Conference, Booth 5321
Join Safe Fleet, the integrated safety platform provider and #1 mobile video supplier in North America, for the newest innovations in video safety and last-mile fold-up shelving.

4:15–4:40 p.m. The Godwin Group Press Conference, Booth 5023
The Godwin Group will unveil a first-of-its-kind total truck monitoring system designed specifically for dump trucks that actively makes even the most inexperienced operators safer, more productive and more profitable.

4:45–5:10 p.m. Lion Electric Press Conference, Booth 4025
Lion Electric truck product lineup and overview.

5–6 p.m. NTEA Media Appreciation Reception, Room 243
Stop by for casual drinks and appetizers. Media badge required.

Thursday, March 9

7 a.m.–5 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Hosted by Ford Pro. Editorial media only.

8 a.m. Exhibit hall and New Exhibitor Pavilion early media entry

9:30–9:55 a.m. Volta Power Systems Press Conference, Press Conference Room 242
Volta Power Systems releases auxiliary li-ion power solution to augment EVs and replace generators as standardized solution for California SORE ban. 

10:30–10:55 a.m. SEA Electric LLC Press Conference, Booth 621
Join us in the SEA Electric booth as we provide an exciting update on our range of zero-emission commercial vehicles and share major announcements around our CV OEM, dealer and operator partnerships. 

11 a.m.–3:30 p.m. Work Truck Week Ride & Drive, Outside
Open to all attendees.

11–11:25 a.m. Viatec Inc. Press Conference, Booth 420
Viatec introduces the all-electric alternative to your commercial mobile generator set, SmartPX, to power your zero-emissions worksite without compromise.

11:30–11:55 a.m. Lincoln Electric Press Conference, Booth 531
New and innovative Lincoln Electric gas-powered engine drive.

12:35–1 p.m. Work Truck Solutions Press Conference, Press Conference Room 242
Innovative, cutting-edge software suite providing supply chain efficiencies to upfitter/accessory manufacturers and distributors.

1:05–1:30 p.m. Certified Power Solutions Press Conference, Booth 3929
Certified Power Solutions introduces game-changing, cloud-based telematics solution for winter fleets, giving state and local governments access to complete, real-time vehicle telemetry data to boost public safety, improve snow emergency preparedness and response, and effectively reduce the environmental impact of salt.

1:35–2 p.m. Terminal Supply Company Press Conference, Booth 5621
Terminal Supply has doubled its wire harness manufacturing capacity and added a global footprint with the opening of a 27,000 square-foot facility in Fresnillo, Mexico.

2:05–2:30 p.m. VIA Motors Press Conference, Booth 5809
Ideanomics CEO and other senior leaders will provide an update on the Ideanomics/VIA integration journey, including insights on how Ideanomics will become a first mover to meet market demand for a truly integrated, end-to-end EV and charging product offering by combining VIA’s electric work truck with Ideanomics Energy’s turnkey charging solutions. 

2:35–3 p.m.
Switch-N-Go Press Conference, Booth 5133
Join us as we detail how the patented Switch-N-Go® electric hoist and interchangeable truck body system, boasting nearly 30 different truck bodies, is changing the future of the EV work  

Friday, March 10

8 a.m.–noon WTW Pressroom (and media registration) open, Room 243
Breakfast served. Hosted by Ford Pro. Editorial media only.

8 a.m. Exhibit hall early media entry


Contact Kristen Simpson, president of Simpson Communications at 216-991-4297.