J.B. Poindexter & Co., Inc. (JBPCO) is showcasing its most integrated commercial-vehicle platform to date, bringing together its portfolio of brands focused on helping fleets and upfitters create new specifications, build, and support work-ready vehicles faster through new product innovations and expanded online parts capabilities.
During WTW26, JBPCO Founder, Chairman & CEO John Poindexter was joined by Mike Postma, President, DBCM, and Joe Thompson, Chief Operating Officer, Morgan Olson, to share fleet and vocational trends and introduce the latest JBPCO vehicle and service updates.
“JB Poindexter & Co. has grown into one of the leading producers of commercial truck bodies, accessories, and specialty vehicles in North America by staying focused on disciplined investment and consistent execution. The acquisition of DBCM is a natural extension of that strategy and further strengthens our platform,” said John Poindexter. “We play a vital role in commerce and critical services every day. That responsibility is built on decades of trust, and it is carried forward through a relentless commitment to engineering excellence and long-term value creation.”
Show highlights include:
DBCM Acquisition: The June 2025 acquisition of Demers Braun Crestline Medix expands JBPCO’s portfolio to include one of North America’s largest ambulance manufacturers, bringing together four established brands—Demers, Braun, Crestline, and Medix—with 165 years of combined experience serving markets across North America and internationally.
“We look forward to showcasing our manufacturing strength, advanced engineering, and safety innovations at Work Truck Week—reinforcing our ongoing commitment to the EMS and Fire community,” says Mike Postma, President, DBCM.
At the show, the ambulance group will showcase its craftsmanship with the Braun Express Plus Type I ambulance featuring advanced safety systems engineered for crew protection, an optimized patient compartment layout that maximizes clinical workspace, and strategic equipment placement designed to reduce caregiver movement and fatigue. In addition, the Medix MSV-II Type III 170 ambulance will be on display, with seamless side and rear walls that do not require additional body work, and doors that are fully formed without relying on aluminum extrusions.
Morgan Olson, North America’s leading walk-in step van and purpose-built work truck body manufacturer, will feature the all-new Kestrel Work Truck — a Class 2, four-wheel-drive vehicle built on the JEEP Gladiator® platform. The Kestrel delivers durability, versatility, and expansive upfit capability, supporting accessories such as the Masterack UPLYFT® Ladder Rack, LEER Bedslide®, and 360-degree camera systems. Engineered for fleets of all sizes, it is designed to perform in demanding job-site environments, especially those requiring enhanced maneuverability and off-road capability. Through Morgan Olson’s expanding dealer and upfit partner network — including Pritchard’s Commercial, Blue Collar Customs, and Model 1 — fleets can streamline acquisition, financing, and job-specific upfitting to accelerate deployment timelines.
Morgan Olson’s iconic ROUTE STAR® step van also on display, engineered to perform in the demanding environments of today’s utility and municipal job sites. With customizable upfit configurations, the ROUTE STAR adapts across a wide range of vocations, delivering the specialized features crews need to work safer, smarter, and more efficiently.
Additionally, Morgan Olson will highlight its enhanced online service parts webstore, www.morganolsonparts.com, now expanded to support additional step van body manufacturers. The platform provides real-time inventory visibility and streamlined ordering capabilities to support faster, more reliable fleet maintenance.
Morgan Truck Body, North America’s largest manufacturer of light- and medium-duty dry freight and refrigerated truck bodies, will introduce its latest innovation – MorganBond side wall construction technology, a rivetless, smooth sidewall that provides robust structural support and a surface ideally suited for advertising. In addition, Morgan will unveil a new, entry-level Parcel Van purpose-built for a cost-effective solution to urban parcel delivery. Morgan will also exhibit its online parts store, morganparts.com, which features an extensive inventory of Morgan genuine parts.
Reading Truck, one of the leading manufacturers and distributors of work truck bodies for more than 70 years, will unveil two new work trucks. Reading Truck’s new Combo Body combines the secure storage of a service body with the open utility of a platform body in one versatile solution. Two new products have been added to the RHD lineup, combining heavy-duty construction with smart configurability. They are engineered to support demanding Class 4–7 applications. Their work-ready features are built to perform in the toughest environments. In addition, two crane bodies will be showcased, the RM-25 and RM-45, featuring durable, versatile solutions built for reliable lifting performance and every day jobsite demands. Reading Truck supports customers through 22 Reading Truck centers and an extensive partner distribution network across the United States and Canada.
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Masterack, a trusted leader in the design, manufacturing and installation of cargo management solutions for vans and light-duty pickups, will showcase a van upfit featuring its new UPLYFT 2.0 ladder rack and re-engineered shelving modules with a streamlined slot-and-tab design. Distinguished by a capstan-driven dropdown system, UPLYFT 2.0 reduces peak operating effort by more than 80% compared to the previous generation, delivering improved ergonomics and smoother deployment.
Masterack will also introduce a purpose-built offering for the Ford Maverick platform. The Cargo Guard Duo combines a split lid tonneau cover with integrated side-access toolboxes to maximize secure storage. Rounding out the lineup is the CargoPOD Pro – a market-first innovation featuring a slide-out, free-standing work module designed to integrate seamlessly into a van cargo area or pickup truck bed.
LEER, the leading manufacturer of fiberglass and aluminum truck caps and tonneau covers, will highlight its NexCap Pro modular truck cap. This purpose-built, all-metal commercial modular cap is designed to help fleets work harder, last longer, and operate more efficiently. Built with precision-formed aluminum panels and a durable powder-coat finish, NexCap Pro delivers superior impact resistance, longer service life, and the strength to support real rooftop equipment. In addition, LEER will feature its Heavy Duty Aluminum Truck Cap, which provides fleets with more strength, less maintenance and greater reliability. LEER will also showcase its Trade Package, which provides a turnkey solution for commercial fleets by transforming pickup trucks into fully integrated mobile workstations, engineered for safety, accessibility, and fleet standardization. The Trade Package on display at Work Truck Week is featured with an Aluminum Cap, a BedSlide 1500 sliding cargo tray, and Masterack Trade-Specific HVAC Shelving. The LEER Trade Package is also available with an optional fiberglass cap.
For more information, visit www.jbpoindexter.com.
