Work Truck Week is the commercial vehicle industry's biggest launching pad.
The countdown has started. The official Work Truck Week 2026 press conference and media schedule is below and available to download. It will be updated with press conference specifics in January 2026. Media are encouraged to attend all press conferences. Note that many press conferences are open to media only – apply for media credentials. For a complete event schedule, visit worktruckweek.com/schedule.
Monday, March 9
1–5 p.m. Work Truck Week Pressroom (and media registration) open, Room 243
Beverages available. Sponsored by Ford Pro. Editorial media only.
Tuesday, March 10
7:30 a.m.–6:30 p.m. Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
5:30–5:55 p.m. Ford Pro Press Conference, Booth 2301
Wednesday, March 11
7:30 a.m.–6 p.m. Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
7:30 a.m. New Exhibitor Pavilion early media entry
New Exhibitor Pavilion open until 4 p.m.
8 a.m. Exhibit hall early media entry
Exhibit hall open until 5 p.m.
9–9:25 a.m. Harbinger Press Conference, Booth 413
Electric and hybrid truck company Harbinger will present the world premiere of a new medium-duty vehicle.
9:30–9:55 a.m. Cummins Inc. Press Conference, Booth 5501
Cummins Inc. emphasizes preparedness for the 2027 emissions standards, with the planned launch of our next generation of versatile platforms in the medium-duty market, while the 2025 6.7L turbo diesel highlights their success and continued RAM partnership.
10–10:25 a.m. Ram Professional Press Conference, Booth 5101
Discover the future of capability and innovation at the Ram Professional display and attend the reveal of a new offering in our expanding lineup of trucks and vans – come see how Ram is redefining what it means to be Work Ready.
10:30–10:55 a.m. Adrian Press Conference, Booth 4905
Join Adrian for a major industry announcement revealing our new CEO and vision along with breakthrough product innovations that will help advance vehicle upfitting.
11 a.m.–3:30 p.m. Work Truck Week Ride & Drive, Outside
Open to all attendees.
11–11:25 a.m. Fleetio Press Conference, Booth 4043
Fleetio unveils new AI-powered maintenance features that help fleets instantly prioritize issues, validate repair costs, and keep vehicles on the road with greater confidence and cost transparency.
11:30–11:55 a.m. Stahl Press Conference, Booth 3719
As part of its 80th anniversary, Stahl Truck Equipment Company (a Berkshire Hathaway/Marmon Holdings Company) announces the strongest, most durable evolution of the trusted Challenger Service Body platform, the all-new Challenger Pro line of truck bodies, will debut at Work Truck Week 2026.
12–12:25 p.m. The Knapheide Manufacturing Company Press Conference, Booth 2001
Knapheide will reveal its exciting new brand position, setting the stage for a transformative shift in how customers understand and use work truck solutions.
1:15–1:40 p.m. J.B. Poindexter & Co. Inc. Press Conference, Booth 601
JBPCO will unveil the newest addition to its industry-leading family of brands, DBCM Ambulance Division, and share key updates, innovations, and new features across its business units, including Morgan Truck Body, Morgan Olson, Reading Truck, Leer Group, and Masterack.
1:45–2:10 p.m. VMAC – Vehicle Mounted Air Compressors Press Conference, Booth 743
VMAC's G90 gas-driven air compressor with FlexDrive AMS automatically adapts airflow and pressure to deliver up to 90 CFM at 100 psi continuously and up to 170 psi at reduced CFM for high-pressure needs.
2:15–2:40 p.m. Clarience Technologies Press Conference, Booth 853
The Clarience Technologies team of companies is proud to provide the work truck industry with the following technologies: Ranger Design's new line of shelving and a major addition to the Trazer line of pickup products, Roll Rite's innovative TORC pivot technology, an upgrade to the revolutionary ECCO Connect system with QuickLink and more.
2:45–3:10 p.m. Work Truck Solutions Press Conference, Booth 637
Introduction and announcement of a solution that greatly improves the B2B shopping experience by enabling dealerships to efficiently cultivate the commercial vehicle business customer relationship, improve efficiencies, drive sales, increase buyer satisfaction and ultimately create a foundation of efficiency for the entire supply chain.
3:15–3:40 p.m. Sortimo of North America Press Conference, Booth 1501
Sortimo North America unveils its latest vehicle organization solutions, designed to revolutionize efficiency and productivity for service professionals, at Work Truck Week 2026.
5–6 p.m. NTEA Media Appreciation Happy Hour, Room 243
Stop by for casual drinks and appetizers. Media badge required.
Thursday, March 12
7:30 a.m.–5 p.m. Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
7:30 a.m. New Exhibitor Pavilion early media entry
New Exhibitor Pavilion open until 4 p.m.
8 a.m. Exhibit hall early media entry
Exhibit hall open until 5 p.m.
10:30–10:55 p.m. Vanair, A Lincoln Electric Company Press Conference, Booth 1443
Vanair continues to develop new products and advancements to our current products, including EPEQ, Velion, and others.
Friday, March 13
8 a.m.–noon Pressroom (and media registration) open, Room 243
Breakfast served. Sponsored by Ford Pro. Editorial media only.
8 a.m.–noon Exhibit hall open to media
Exclusive media and exhibitor access until 9 a.m.
Questions?
Contact Kristen Simpson, president of Simpson Communications at 216-991-4297.
