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Work Truck Week is where commercial vehicle dealers discover what’s next in the industry — and how to bring more value to their customers. From exploring the newest vehicles, equipment and technology to connecting directly with leading manufacturers and suppliers, WTW26 gives dealers the insights and tools to stay competitive in a rapidly evolving market. Each year’s offerings are shaped by dealer feedback and current industry trends, ensuring you gain practical knowledge, new business opportunities and stronger relationships that drive long-term success. View the full WTW26 schedule.
WHY ATTEND
- Identify new products and equipment from 500 exhibiting companies to help enhance customers’ operations
- Attend Chassis Updates on vehicle changes and upcoming offerings
- Explore advanced vehicle technology innovations and trends at Green Truck Summit
- Test-drive commercial vehicles with the latest sustainability offerings and propulsion options
- Discover what’s new to help customers increase vehicle efficiency
- Learn more about current and upcoming trends impacting customers and your dealership
- Find new business opportunities and gain competitive strategies
- Get answers to vehicle engineering and compliance questions
- Connect with manufacturer representatives
- Meet with current and prospective customers
- Enhance your commercial vehicle industry knowledge
DEALER-FOCUSED EDUCATION
- Chassis Updates
- Driving Commercial Dealer Sales Through Planning for Strategic Growth
- Enhancing Your Communication and Leadership Skills Through Improv: Generation Next Leadership Workshop & Networking Reception
- The Future of Hybrid Powertrain Applications for Commercial Vehicles
- Implications for ADAS Adoption in Multi-Stage Commercial Vehicles
- Understanding the Uniqueness of Upfitting on Gaseous Fueled Vehicles
- Vehicle Certification and Compliance Considerations in the Vehicle Order Process
- Workforce Development: Improve Your Communications to Improve Your Business
- Work Truck Industry Economic Report & Forecast
- The Work Truck Industry Professional’s Guide to AI Applications
- Work Trucks 101 – A Practical Introduction to Building and Understanding Work Trucks
NETWORKING EVENTS
Tickets available for purchase separately
- Opening Reception (Tuesday, March 10, 2026)
Only included with GTS Conference Package; separate registration required otherwise - Enhancing Your Communication and Leadership Skills Through Improv: Generation Next Leadership Workshop & Networking Reception (Wednesday, March 11, 2026)
- Annual Meeting with Keynote Speakers (Thursday, March 12, 2026)
