Showcase your latest innovations and stand out from the crowd at Work Truck Week 2026. Exhibitors with a new product or innovation on display at their booth can take advantage of this complimentary marketing opportunity to gain added visibility before, during, and after the event.
By submitting your new product details through the Exhibitor Dashboard (see key deadlines below), your innovation could be featured across multiple WTW26 platforms — including the online floor plan, NTEA News, the official event app, and on-site signage — helping you attract more buyers and media attention.
Steps to enter a product
- Login to your Exhibitor Dashboard and go to Basic Product Listing within the Complete Your Profile section.
- Enter requested product details
- Add a product image or video
- Once you’ve added a product online, email a separate vector image (EPS or SVG) or a high-res JPG or PNG (300 DPI or higher) to Caroline MacLellan to ensure high-quality appearance in print formats. Please identify the exhibiting company name and product name in your email.
- The first new product listing is free to all WTW26 exhibitors. Looking for more exposure? Check out what's available in our other packages.
Key deadlines
The sooner you respond, the more attention you gain!
Enter by Dec. 15, 2025, to be recognized in:
- New Products section of the online floor plan and exhibitor listings
- February 2026 print and digital issues of NTEA News (print edition is also available on-site at WTW26)
- WTW26 app
- WTW26 new products on-site signage wall
Enter by Jan. 5, 2026, to be recognized in:
- New Products section of the online floor plan and exhibitor listings
- WTW26 app
- WTW26 new products on-site signage wall
Entries after Jan. 5, 2026, will be recognized in:
- New Products section of the online floor plan and exhibitor listings
- WTW26 app
