Dozens of companies launch new trucks, components and equipment during Work Truck Week.
Be there when the silk is pulled. The official Work Truck Week 2025 press conference and media schedule is below. Media are encouraged to attend all press conferences. For a complete event schedule, visit worktruckweek.com/schedule. Note that many press conferences are open to media only – apply for media credentials.
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Monday, March 3
1–5 p.m. Work Truck Week (WTW) Pressroom (and media registration) open, Room 243
Beverages available. Sponsored by Ford Pro. Editorial media only.
Tuesday, March 4
7:30 a.m.–6:30 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
5:30–5:55 p.m. Ford Pro Press Conference, Booth 2301
Media badge or invitation required.
Wednesday, March 5
7:30 a.m.–6 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
8 a.m. Exhibit hall and New Exhibitor Pavilion early media entry
Exhibit hall open until 5 p.m. New Exhibitor Pavilion open until 4 p.m.
9:30–9:55 a.m. Cummins Inc Press Conference, Booth 763
Cummins Inc. to unveil the new B-Series diesel engine, which will bring reliability, versatility and durability to a diverse customer base in the medium-duty market.
10:05–10:30 a.m. Ram Professional Press Conference, Booth 5101
Ram Professional reveals the new 2025 Chassis Cab truck lineup.
10:35–11 a.m. Adrian Steel Company Press Conference, Booth 4905
Join us for the reveal of Adrian Steel's all-new, next-generation shelving and accessories.
11 a.m.–3:30 p.m. Work Truck Week Ride & Drive, Outside
Open to all attendees.
11:05–11:30 a.m. EBY Truck Bodies (M.H. Eby, Inc.) Press Conference, Booth 3101
As a newly authorized Ford Chassis Pool provider, M.H. Eby now offers its aluminum truck bodies on Ford F-Series, E-Series and Transit product lines.
11:35 a.m.–noon LEGEND Press Conference, Booth 935
Be the first to witness a groundbreaking, industry-first product for the pick-up truck world, unveiled exclusively at the LEGEND booth, guaranteed to leave commercial fleets and truck owners saying, “Where has this been?”
12:45–1:10 p.m. Work Truck Solutions Press Conference, Room 242
Announcing results of a pilot program to make the vehicle bailment pool process more efficient and cost-effective for all members of the commercial vehicle supply chain (upfitters, dealerships, OEMs, buyers).
1:15–1:40 p.m. J.B. Poindexter & Co Inc Press Conference, Booth 601
JBPCO celebrates 40 years of innovation and evolution by providing an exclusive look at key updates, additions and new features to the product lineups across its portfolio of industry-leading brands, including Morgan, Morgan Olson, EAVX, Reading Truck, Leer Group and Masterack.
1:45–2:10 p.m. VMAC – Vehicle Mounted Compressors Press Conference, Booth 743
VMAC, in partnership with Stealth Power, announces the industry's most powerful and efficient 30CFM electric powered rotary screw air compressor system complete with full telematics fleet management, and manufactured in North America.
2:45–3:10 p.m. Palfinger North America Press Conference, Booth 2321
Go for Solution: PALFINGER introduces a lifting solution that prioritizes operational safety and reliability at every level.
3:15–3:40 p.m. The Shyft Group Press Conference, Booth 2921
The Shyft Group celebrates its 50th anniversary with a showcase of purpose-built commercial trucks and upfit solutions, highlighting the collective strength of its trusted brands and their work-driven, customer-centric designs tailored to meet diverse industry needs.
3:45–4:10 p.m. Safe Fleet Press Conference, Booth 5321
Safe Fleet is poised to make a significant announcement that will have a profound impact on the work truck industry.
4:15–4:40 p.m. WEATHER GUARD Press Conference, Booth 6133
WEATHER GUARD® Work Vehicle Solutions has been protecting the tools, equipment and reputations of professionals for nearly 60 years, and they’re just getting started.
5–6 p.m. NTEA Media Appreciation Happy Hour, Room 243
Stop by for casual drinks and appetizers. Media badge required.
Thursday, March 6
7 a.m.–5 p.m. WTW Pressroom (and media registration) open, Room 243
Breakfast and lunch served. Sponsored by Ford Pro. Editorial media only.
10–10:25 a.m. Miller Electric Mfg LLC Press Conference, Booth 1851
Learn more about the all-new hydraulically driven all-in-one unit designed for the rugged work truck industry with the HDI 265 Air Pak and HDI 325 Air Pak that deliver the uncompromised performance and reliability you expect from Miller.
10:30–10:55 a.m. Vanair Manufacturing, A Lincoln Electric Company Press Conference, Booth 1443
Industry leaders Lincoln Electric and Vanair® unite to showcase their combined Mobile Power Solutions® portfolio, demonstrating how this strategic acquisition creates the market’s most comprehensive one-stop shop for the entire work truck ecosystem.
8 a.m. Exhibit hall and New Exhibitor Pavilion early media entry
Exhibit hall open until 5 p.m. New Exhibitor Pavilion open until 4 p.m.
Friday, March 7
8 a.m.–noon WTW Pressroom (and media registration) open, Room 243
Breakfast served. Sponsored by Ford Pro. Editorial media only.
8 a.m.–noon Exhibit hall open to media
Exclusive media and exhibitor access until 9 a.m.
Questions?
Contact Kristen Simpson, president of Simpson Communications at 216-991-4297.